The Art and Skill of Product Marketing Part II

The use of quality, targeted advertising can be a cost effective way to market your product to those who will use it. There are advertisements for just about every media type, including Internet, radio and television, and they should contain the same basic information. These include your name, the name of the product, a few one-line positive reviews, and where the product can be purchased.

It is important to make sure that you get the most for your money. One method is to hire a designer. A professional designer has the expertise to transform your ideas into the most effective advertisements. It is also important to consider the venue that you wish to use. Choose the ones that provide you with the most access to your intended audience. For example, if you were writing a children’s book, advertising on the television or the Internet would be a more effective choice than advertising in the local newspaper.

Workshops and Seminars: A Personal Connection is a Powerful Tool

For most customers, the chance to interact and learn directly from the product creator is considered to be a great highlight. This enthusiasm can be utilized by your marketing plan to bring your business and its products to even a wider audience. Starting with a simple web page or a direct email campaign are both effective ways to pique someone’s interest, and easy to fill in forms make registering easy and fast.

Once the guests leave the seminar hall, their impressions of you will last, and influence their decision to buy or recommend your product. Talk with them, and use visual aids; and get them up and moving about. Be sure to use humor, and don’t be afraid to be yourself. Keep in mind you are selling yourself just as much as you are selling your masterpiece.

Radio: An Alternative Marketing Outlet Many Overlook

What would you say if you were told that you could reach thousands of people in a region simply by sitting down and having a conversation about your business?  Believe it or not, being interviewed by a local radio talk show is a great way to promote your business to a large, loyal, and very discerning audience.

The trick is, of course, to get the radio station personnel to interview you. One of the best ways to do this is to make the radio station think that it would be a benefit for them to interview you. Start by doing a little bit of research. Try and find a radio show that focuses on your subject matter.

Another method of approaching a radio station is to offer your services as the go-to expert. If you are an expert in the field of motorcycle parts, you can offer a bit of your time to a call in to the local motorcycle talk show. Then, if you have a related product available, the radio station would probably be more willing to conduct an interview.

Hosting a Question and Answer Session

For many established business owners, one of the most effective marketing tools is a question and answer session. These formalized meet and greet sessions offer the fans a chance to learn a bit more about the business and a few tantalizing details about the latest product. For the entrepreneur, it is an important way to promote your latest product, and indirectly get inspiration for the next one.

Remember, to effectively market your business takes a great deal of skill, and is truly an art form.  By understanding how to use the available tools effectively, you can go a long way to getting the most for your marketing budget.

Photocredit: juliaf

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