Your potential to get negative reviews increases with each new book you publish. How should you handle negative reviews?
It never fails… a new aspiring author will come to me for a consultation, expressing how hard it is to get their book written. Then we’ll enter the publishing phase, and while my publishing t[...]
Last weekend I attended the incredible SIMPLE conference put on by my friend and mentor Bob The Teacher Jenkins. Besides a family reunion of sorts from people who attended SIMPLE1 in Wilmington,[...]
The use of quality, targeted advertising can be a cost effective way to market your product to those who will use it. There are advertisements for just about every media type, including Internet,[...]
When considering how to approach the topic of branding, be sure that you tread carefully. Remember you are essentially in business. You are responsible for managing and promoting your products an[...]
Who is the target audience for your business? I am still amazed at the number of my clients who answer, "Everyone." Admit it. Most of us think everyone is going to love our product or service, or[...]