Kristen Joy Laidig decided she was “unemployable” at the tender age of six when she started her first business making and selling pet rocks with nothing but a Sharpie® marker, gravel, and ingenuity.

A serial entrepreneur, in 2003 she turned her life-long love of writing into a full-time career teaching authors and entrepreneurs how to create books that bring them business and turning authors into successful authorpreneurs through her internationally-known brand, The Book Ninja®, which she sold in 2019 to another successful authorpreneur.

After discovering how to thrive through chronic illness and an autoimmune disorder, Kristen went on to write and publish 18 Kindle books in 18 weeks (authoring a total of over 32 books), start over 50 publishing companies, publish over 200 books and e-books, teach hundreds of webinars, coach thousands of authors from idea to published, build a livelihood from negative $300-a-month to a multi-six-figure business, start three retail stores, consult dozens of entrepreneurs, study martial arts at four different schools with three disciplines, earn her black belt in karate, get her conceal-carry license and eat way too much chocolate.

She currently changes lives through her students… one entrepreneur at a time, manages she and her husband Tony’s store Nerdvana Outpost in downtown Chambersburg, PA, creates products for her Etsy store Makeatorium, works behind the scenes on Tony’s e-comm store, is in the start-up phase of at least three new business ideas at any given time, and consults existing business owners who are ready to level up their game. Occasionally she breathes.

Besides on her website at KristenJoysBlog.com, she can also be found building relationships online at her second home in Facebookland (Facebook.com/thekristenjoy), brainstorming business ideas in her hot tub, playing with her three ragdoll kitties, or roaming the toy aisles with her man at Target hunting down toys for themselves and their cats.


For other variations on this bio, including short, bylines and headshots, see Kristen’s Media Kit.