Storytelling is the most powerful tool in your toolbox whether you want to touch a heart, motivate or inspire someone, build a new audience, or boost your sales. People love a good story, and whe[...]
Browsing Tag
marketing
Successful entrepreneurs know that customers don’t buy a product; they buy you. The unique qualities you possess are your personality and experience, and these are the qualities to capitalize o[...]
Picture two stores next to each other in a popular shopping center. One is your typical big-box pet supply store that people go to for just about all their pets’ needs. The store sells a wide v[...]
One thing separating successful entrepreneurs from less successful ones is that they have a clear picture of their ideal customer or audience. If you don’t have an idea of who you want to attra[...]
Your potential to get negative reviews increases with each new book you publish. How should you handle negative reviews?
It never fails… a new aspiring author will come to me for a consultation, expressing how hard it is to get their book written. Then we’ll enter the publishing phase, and while my publishing t[...]
A couple weeks ago I got an email from one of my favorite people, MyNAMS’ own David Perdew that stated, “3 Reasons You Should Unsubscribe” in the subject line. Curious, I opened it… and r[...]
Last weekend I attended the incredible SIMPLE conference put on by my friend and mentor Bob The Teacher Jenkins. Besides a family reunion of sorts from people who attended SIMPLE1 in Wilmington,[...]
The use of quality, targeted advertising can be a cost effective way to market your product to those who will use it. There are advertisements for just about every media type, including Internet,[...]
When considering how to approach the topic of branding, be sure that you tread carefully. Remember you are essentially in business. You are responsible for managing and promoting your products an[...]