Hey entrepreneurs, are you on Facebook? No? Well, why the hell not? It isn’t just a playground for teens and college kids anymore. It is now also full of adults and businesses, and it is a great place to market your products and services. How, you wonder? The best way to promote your business on Facebook is with a Page. Yes, you will ask others to Like your Page, but the truth is you probably have a few people who already like you, so why not use it to your advantage and get the word out there at the same time?
You can create your Page on Facebook in three easy steps:
Step 1: Sign In or Sign Up!
If you’re already a member of Facebook with a personal profile, all you’ll have to do is sign in to your Facebook profile and begin the Page creation process. If not you’ll have to first go to Facebook.com and sign up for your Facebook account. They make it super simple, so don’t be scared.
Step 2: Build it so they can come!
Next, you’re simply going to build your Page. Once signed in or signed up on Facebook, you will need to go to http://www.facebook.com/pages/create.php to set up your Page. You will want to be sure to include a professional picture of yourself and links to your official website, and of course info about your business.
Step 3: Promote, promote, promote!
After you’ve built the Page, you’ll want to put it to work for you. Promote it, share it, tell everyone about it. Share it on your blog, put a link to it in your sidebar, share it on message boards, on Twitter, and even offline. You can always put the URL to it on your business cards or any fliers or postcards you make to promote your business. And Facebook makes that easy with their “vanity” URLs. Once you have 100 Likes on your Page, go to http://www.facebook.com/username and create a custom URL that is easy to advertise.
Studies show that it take a person eight to fifteen times of seeing something before they take action on what they have seen. That means a person may have to see you and your business eight times before they’ll buy something from you. You want to help contribute to those eight times and a Facebook Page can help. It will help give you yet another place to communicate with those interested in your topic, allowing you to send them updates and information. It will also drive traffic to your website or any other social media site you are on. So, what are you waiting for? Go sign up, build and promote! Ready! Set! Go!
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