I know, I know, you’ve probably heard it before: You need to know who you’re marketing your stuff to. A section about finding and knowing your target audience can be found in almost every boo[...]
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Business Marketing
While the internet is a huge place that allows us to connect with audiences all over the world, we shouldn’t neglect our own backyards. It’s easy to focus your marketing strategy only online,[...]
[Guest Expert] Janis Pettit – 6 Simple Steps to Becoming a Successful, In-Demand and Financially Confident Expert
August 30, 2014
People often ask me about my journey to becoming a successful coach and entrepreneur generating a generous six figures per year. Did I just instinctively know what to do? Did I make the same mist[...]
To authors everywhere, book reviews are like gold. One good review can be worth ten, twenty, or even one hundred book sales. So it’s no surprise authors always want reviews. But when should yo[...]
Probably the biggest distraction to your dedicated focused work time is social media. If you’re like me, you start out with good intentions. All you needed was to grab a link you know you saw s[...]
List Building 101: Are You Ignoring Your Existing List? 7 Places Your List Already Exists
December 11, 2013
Note: This article is an excerpt from the chapter, Your Existing List in my e-book Author’s Quick Guide to Engaging Your Fan Base. One of the primary keys to selling books is to have a li[...]
Note: This chapter is adapted from my e-book, Author’s Quick Guide to Making Your Book a Best Seller. Your connections with people will be the lifeblood of your next best seller. Without c[...]
[Guest Expert] Profitable Content Creation – What to Do When You’re Running Out of Content Ideas (3 Big Tips) with Jeff Herring
November 4, 2013
The struggle for many content marketers (hint: authors are content marketers!), both new and experienced, is consistently coming up with ideas for creating content. Read this article for three ti[...]
Two things come to mind when I picture the “deer in the headlights” look. A blank page A to-do list so long you don’t even know where to start. Both may look different, but they really come[...]
One of my clients recently received a professional review for her book. Overall the review was positive, with one paragraph of constructive criticism. This paragraph made her extremely upset and[...]