Note: This article is an excerpt from the chapter You Matter! in my e-book Author’s Quick Guide to Shaking Procrastination and Perfectionism and Getting ‘Er Done.
You are amazing! From the flecks of color in your eyes to your fingerprints, you are unique. Your life, choices, and experiences are special to you and have shaped who you are and the ideas your brain generates. Your life experiences have formed two elements you—and only you—can add to your world: Your unique voice and experiences.
Your Unique Voice
No one can describe something the way you can. This alone is one reason your ideas matter. Your ideas may have been written about 100 times, but nobody can explain them the way you can.
And here’s the really cool part—your voice perfectly matches someone who needs to hear your message! Think of a puzzle, one piece in the middle of the puzzle usually connects with four other pieces along the top, bottom, left, and right. Only those four pieces can understand the shape of that middle piece. Only those four pieces are positioned in a way that they can connect with the single piece in the middle.
No other puzzle piece can reach all four of those pieces at the same time.
You are that puzzle piece! If you’re missing—if your message isn’t spoken (or written)—someone isn’t able to get the answers they seek. If your piece is missing, the entire pictures of their lives are incomplete. There are a lot of books and e-books on authorship, book writing, publishing, and marketing. So why did I spend hours of my life writing the Author’s Quick Guide series? I mean, if it’s already been written, why should I write more? Because of people like Mandy:
It may be difficult to read this screenshot, and the most important part to know from Mandy’s review of my book about making money on the back-end of your books, Author’s Quick Guide to Making Money with Your 99-Cent Kindle Book, is this:
“…there are things about internet marketing I’ve studied for years and never really understood and thanks to this book, I feel like I ‘get it’ now!”
If I didn’t embark on writing this series and never wrote that particular e-book, Mandy would probably still be confused about how marketing a back-end product online actually works. She finally got the answers she’s been looking for because I have a unique way of teaching the same material.
And so do you! You matter, your message matters, and your readers deserve to hear what you have to say!
Your Unique Experiences
The second element your life has formed is your unique perspective from your personal experiences. Nobody (nobody!!!) has had the same exact experiences as you. Just as your voice has a unique way of explaining a concept or idea, your experiences lend insight into those ideas and your message. Have you cared for a family member with a terminal illness? You have a unique experience that can help someone else struggling with a similar life circumstance. Did your company have its first six-figure month? When you finish celebrating, think of all the entrepreneurs who would love to know how you got to that point in your business!
Use your personal, one-of-a-kind experiences to bring flavor and add interest to your message. Tell your story. Draw readers into your world. Give them a piece of you and they will snatch up everything you write—and refer your books to all their friends!
Photo courtesy Shutterstock, pathdoc