Storytelling is the most powerful tool in your toolbox whether you want to touch a heart, motivate or inspire someone, build a new audience, or boost your sales. People love a good story, and whe[...]
Browsing Tag
Business Marketing
Successful entrepreneurs know that customers don’t buy a product; they buy you. The unique qualities you possess are your personality and experience, and these are the qualities to capitalize o[...]
Picture two stores next to each other in a popular shopping center. One is your typical big-box pet supply store that people go to for just about all their pets’ needs. The store sells a wide v[...]
One thing separating successful entrepreneurs from less successful ones is that they have a clear picture of their ideal customer or audience. If you don’t have an idea of who you want to attra[...]
Be Consistent with Your Marketing One key element in the success of a business is consistency. Consistency is what builds brand recognition and trust. To gain the confidence of potential customer[...]
I’ve read a lot of updates from people who were disappointed with Amazon Prime Day… and in my own opinion, many of those people missed the point. (Devil’s advocate post coming…) The one t[...]
[Guest Expert] Janis Pettit – 6 Simple Steps to Becoming a Successful, In-Demand and Financially Confident Expert
August 30, 2014
People often ask me about my journey to becoming a successful coach and entrepreneur generating a generous six figures per year. Did I just instinctively know what to do? Did I make the same mist[...]
It is a given that when you attend a networking event you should prepare yourself to shake dozens of hands. Some handshakes leave you feeling confident that someone may be able to serve your need[...]
When you publish your own book, it is easy to focus your marketing strategy only online. While it is true that the internet is a great place to spread the word, you cannot forget about finding yo[...]
While repurposing may suggest something that’s environmentally friendly, it’s actually a technique practiced regularly by many successful non-fiction writers and authors. They’ve learned th[...]