Storytelling is the most powerful tool in your toolbox whether you want to touch a heart, motivate or inspire someone, build a new audience, or boost your sales. People love a good story, and whe[...]
Browsing Tag
small business
Successful entrepreneurs know that customers don’t buy a product; they buy you. The unique qualities you possess are your personality and experience, and these are the qualities to capitalize o[...]
Picture two stores next to each other in a popular shopping center. One is your typical big-box pet supply store that people go to for just about all their pets’ needs. The store sells a wide v[...]
One thing separating successful entrepreneurs from less successful ones is that they have a clear picture of their ideal customer or audience. If you don’t have an idea of who you want to attra[...]
I’ve seen this posted on social media lately… “The word ‘essential’ implies that my goals, dreams, ambitions… that my purpose is not ‘essential’[...]
I confess… I’m a self-proclaimed control freak. That’s probably one reason why I’ve found myself “unemployable” by traditional means. Today I was on a call and was asked, “Why do yo[...]
My awesome husband Tony and I have been asked a lot lately why we decided to open not one, but two stores… in “dead” downtown Chambersburg, PA of all places. This question is typically pose[...]
The SIMPLE10K conference was this past weekend. Yes, I was expecting it to be amazing. And I was NOT disappointed! From Bob the Teacher’s debut as a starfish (and later The Wizard of Oz, no[...]