If you are a business owner, you try your hardest to bring in new business and keep the clients you have satisfied. Nearly everything you do is about making your business grow, and you use every resource at your disposal to get to the top of your game. Perhaps one potential tool you have overlooked is being a published author. If you think having a published book is a waste of time for the entrepreneur, think again. There are a number of reasons why becoming an author is good for business, and here are just a few:
Reason # 1: Publication Can Bring Notoriety
As a business owner, you pride yourself on providing your clients with the best and most knowledgeable expertise in your industry. However, unless potential customers know you for the expert you are, there is little chance of your next client realizing your potential without a little help. This is where a book can really help your marketing strategy.
By having an independent way to discover who you are, and what you are all about, your potential clients can find you when they need you. It’s a great way to get your name on the tongues of your potential market without pounding the pavement.
Think you’re not an expert that can write a book? Think about this: If you know something someone else doesn’t know, you’re an expert. If you can write a blog post, you can write a book.
Reason # 2: Selling Your Book Can Increase Your Profit Margin
Despite what you tell your customers, chances are one of the main reasons you went into business for yourself was to make a profit. Having the financial resources to live and grow comfortably today often means having more than one stream of income. Because of this, having a published book that sells well can be a great alternative source of income when the business is in a downturn.
Lots of entrepreneurs have survived financially by offering their expertise in the form of literary prose when the knocks on their company’s door slowed down. And if you self-publish independently, not only will you make a higher profit, but you increase your chances to negotiate a better deal with a traditional publisher than you would get going straight to them first.
Reason # 3: A Book Allows You to Reach Further Than Before
Believe it or not, the technology for someone to be in all places at once simply does not exist (I know I just burst your bubble with that one). Until, and if it ever does, the best alternative to getting your name, ideas and expertise to the world is through a book. A well-written book has been proven time and time again to be able to be promoted around the world, be sold both online and off and can be translated into just about any language. It can act as your representative in a foreign land, or your local library. It opens doors to workshop opportunities, paid speaking engagements and higher income through your existing business. The potential is truly endless!
A book can provide you the path needed to open up new markets, a way to re-introduce yourself to old acquaintances and solidify yourself as the go-to expert in your field. If you had been thinking that writing a book was a waste of your time, consider just a few of the things that a published book can offer your bottom line. And if you think writing a book is too hard, give me a holler. It can be easier and faster than you think!