[Guest Expert] Author Websites: The Top 3 Way to Increase Traffic, by Paul Taubman

I come from a musical family – my father was a composer and conductor. Although he performed all over the world, the one venue that always kept me in awe were his performances at Carnegie Hall in New York City. Growing up in NYC, my favorite joke was this one:

A man driving a car down the crowded streets of New York City pulled over to ask for directions. He rolls down his window and yells out to a young fellow playing a violin on the steps of his building. “Excuse me, young man. How do you get to Carnegie Hall?” The young man stops playing for just a moment and exclaims back, “Practice. Practice. Practice.”

That was the first thing I thought about when asked about the best way to get traffic to an author’s website. No, it isn’t to practice. The key to driving traffic is Consistency. Consistency. Consistency. If you follow these 3 ideas consistently, your traffic will increase!

Content. Content. Content.

This is starting to sound repetitive… Seriously, if you want folks to come to your website, you need to give them a reason to come knocking! Having some great quality content is going to be an incentive for me to visit your site (by the way, that content needs to be updated on a regular basis).

By sharing material that is good and meaningful to your community, people will come back looking for more content. In many cases, they will come back on their own just to see what you have written lately. As an author, you are an expert! I want to learn from you! I want to know what you are sharing. And I want to be part of your community. All this is true only IF you are sharing good stuff. Writing about junk and irrelevant material will not keep me coming back for more.

The more frequent you post, the more people you will attract to your website. Think of it as a numbers game – when you post more, there is more for people to consume! Write as frequently as you can. Technically, it is very hard to post too much (multiple times a day perhaps may be too much), but if you can post a few times a week, you will see an increase in your visitors. The key is to do this on a regular basis. Pick the days you will be blogging – will it be Monday, Wednesday, and Friday? Tuesday, Thursday, Sunday? Or maybe just Monday and Thursday? Whatever your schedule is, stick to it. No one likes to visit a site only to see there is no new material there.

Send Out A Newsletter

When people express interest in your website and sign up to be on your list, you should send them a regular email newsletter. Most of the autoresponders have templates that make this easy. All you have to do is supply the content and click Send! Viola! People will read it and visit your site.

Well, maybe they will visit. Here are a few key ideas to help to get them to visit!

  • Send out the first couple of paragraphs of your recent blogs from the week. Do NOT share the entire thing. Add a ‘Read More’ link in the newsletter back to the blog post to let people come back to your site!
  • Include Newsletter Specials – items that have links to you site that are ONLY publicized in the newsletter. Do not have links on your site for these – make it a bit ‘exclusive’ for your newsletter only family. When people realize something is for a small subset of the group, they feel special and want to be included. They will visit to see what you are sharing there.
  • Include links to your site where you have free information, free reports, resources lists, etc.

Social Media – With a Twist!

At this point in the game, I am going to assume that you are using Social Media. Every time that you write a blog post, you are tweeting it, adding it to Facebook, sharing it on LinkedIn, and any other of your favorite social media sites. Great! But the next time you do it, try adding these little twists for increase engagement:

  • Don’t just include the link to your post – Ask an interesting question that will make people want to click on the link.
  • Add a short comment on the relevancy of the topic with your group. When there is a specific relationship with the topic, people are more likely to follow through.
  • Many people talk about using automation to automagically have your post go out onto social media. Real people prefer to see a real interaction; take a minute or two to personally send out a tweet to your followers, or create a new Facebook status. When you add your comments and your voice, people will relate to it much better than an automated method.


About the Author

532811_10150717215874227_978242691_nPaul B. Taubman, II is an expert trainer. Traveling across the county, Paul trained countless folks how to work on intricate computer systems. He was a Master Trainer teaching Instructors across the country how to teach courses. As a highly respected College Adjunct, Paul teaches technical Computer Programming courses.

With all this training experience, Paul has learned how to teach all this “technical stuff” to non-techies! He is a master at taking the obscure and complex and explaining it in a simple, fun, and educational way.

Paul teaches entrepreneurs how to make money with their website. Your stress levels will melt away after working with Paul as you take control of your website and turn it into a profit machine.

Check out Paul’s Free Video Series: Learn How To Make Your Website a Money Making Machine at KristenRecommends.com/machine

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