Let me tell you a story about why many small businesses fail… Owning several retail locations myself, one of my biggest pet peeves has been sticking to advertised hours. After all, a custom[...]
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Business Marketing
Are you scaring away potential customers? You just might be, and the real “scariness” is that you probably have no idea it’s happening. Or you’re aware you aren’t getting much business,[...]
One thing about real-life Ninjas is that they were strategic, precise, and deliberate. They had a mission and knew exactly what was needed to carry it out. As entrepreneurs we must utilize those[...]
As an entrepreneur (yes, even a casual one) there will come a time when you finally realize you cannot do everything by yourself. When you’re just starting out you “wear all the hats,” fr[...]
Owning your own business is both a joy and a pain. A joy because you are your own boss, you take pride in what you created, and it gives you greater control and flexibility. A pain because the bu[...]
No matter how enthusiastic and dedicated you are to your entrepreneurial dream, it’s difficult, if not impossible, to do it all alone. A small business doesn’t become a big business with only[...]
Storytelling is the most powerful tool in your toolbox whether you want to touch a heart, motivate or inspire someone, build a new audience, or boost your sales. People love a good story, and whe[...]
Successful entrepreneurs know that customers don’t buy a product; they buy you. The unique qualities you possess are your personality and experience, and these are the qualities to capitalize o[...]
Picture two stores next to each other in a popular shopping center. One is your typical big-box pet supply store that people go to for just about all their pets’ needs. The store sells a wide v[...]
One thing separating successful entrepreneurs from less successful ones is that they have a clear picture of their ideal customer or audience. If you don’t have an idea of who you want to attra[...]