There have been a lot of people marketing this “latest book trend” over the past several weeks. And while yes, it is a trend, the truth is it’s not the “latest” anything.
The fact is, the puzzle “fad” has been around since the early 1900s (around 1915, actually) when newspapers and magazines looked for a way to increase their subscribers, so they started including puzzles in their publications.
The result? Their subscriber bases went from 70,000 to over 800,000 in only 2 months! That’s around 700% per month growth!
In fact, they were so popular that subscribers pounded libraries looking for answers to the puzzles, and the New York Public Library had to actually put a stop to it because they couldn’t handle the volume of people checking out books.
The popularity of puzzles spurred an entire publishing movement to puzzle books. And these books have remained consistent best sellers even today!
The Bad News & The Good
The “bad” news is, puzzle books are actually not a new trend, at all, and they will probably never take over the market like coloring books or Harry Potter. The good news is, they have been popular for 100 years and continue to be evergreen best sellers. They’re consumable products just like coloring books and journals, which means not only do people collect them, but they use them and buy more.
And THAT means you can create a consistent flow of book royalties (as well as have a super fun amazing time creating the puzzles) by creating your own puzzle and activity books!
Create your own!
If you’re ready for the absolute best, most complete training around on how to create evergreen puzzle books that will never go out of style, click here to grab the early bird registration deal for Tony Laidig’s new course “Make Activity Books!”
(HINT: That website also features a brand NEW free training on puzzle books!)
And here’s another special free bonus…
Tony put together something super fun (and free!) just for you… an incredible, fully-illustrated, puzzle book! (Including dinosaur-shaped puzzles, of course!) Click here to download it (no email opt-in necessary!) and enjoy!
A free puzzle book to enjoy AND free training to create your own? Sounds like fun to me! Enjoy!